Celebrating the 75th anniversary of Canada’s defence of Hong Kong

 December 2016

The TIS Marketing and Management students were invited to participate in a logo design contest to commemorate the 75th anniversary in the 2016 of Canada’s defence of Hong Kong.  Three other international schools competed in the logo design contest, including  the Canadian International School of Hong Kong,  Christian Alliance International School and the Delia School of Canada. The TIS students were divided into three teams and given the task to design a logo that represented the Battle of Hong Kong, 75 years, Canada and Hong Kong.

 

The students were allowed to have one feedback meeting where they could pitch their concept and receive feedback on their ideas. We invited a professional graphic designer to the feedback meeting to give the students realistic feedback and comments on their concepts. The initial feedback meeting was very successful with three unique designs. However, each team needed to make some adjustments to their ideas.

 

After working on their designs to prepare for the final presentation it was tense in the classroom.  One team even scrapped their original idea to start again with a fresh start and new concept. Each team had to work together to present a formal presentation of their final logo design to convince a panel of judges that their design should win. Teams had worked hard to get to this point of the process. The presentations were impressive with students sharing convincing ideas why their team should win the challenge. In the end there was one clear winner with a strong presentation with persuasive arguments and a clean, bold logo design.

 

Nikki, Dominic and Yasmin describe their concept as, “75 is the focal point of our logo. We wanted to highlight the 75th anniversary of Canada’s defence of Hong Kong in the Battle of Hong Kong. By using the flags of Hong Kong and Canada it demonstrates the connection between these two allies. The dove is to symbolize peace.”

 

The winning logo from the TIS challenge was submitted to the Canadian Consulate General

to compete against other international schools in Hong Kong. Four logo designs were available for voting by the Hong Kong veteran community and the staff at the Consulate General.  Dominic, Nikki and Yasmin had the winning design. Their logo was chosen as the winner.  One judge commented, “the design clearly indicates the theme of the 75th Anniversary of the Battle of Hong Kong and the designers have wisely fitted in two flags in the design to show the bond between these regions.”

 

Dominic Lobo, Nikki and Yasmin are invited to attend the annual Canadian Commemorative Ceremony at the Sai Wan War Cemetery to mark the 75th anniversary of the Battle of Hong Kong. These students will receive certificates to honor their winning design from the Consul General, Jeff Nankivell, during the ceremony.